Unless you stockpiled up on Real Ghostbusters toys back in the '80s when the cartoon first ran, it's been a challenge to lock down Ghostbuster toys. Mattel's efforts to celebrate the 30th anniversary with a new line was a great idea in theory, but the execution was supremely lacking. It was impossible to find most of the figures made available, and Mattel's subscription service to get the figures out wasn't exactly met with open arms by the masses. Other companies have jumped in to the fill the void for the classic film, but there was reason to be concerned about Mattel's plans for the all-female Ghostbusters reboot/remake arriving later this year.
That's why it came as such a surprise when director Paul Feig intimated there would indeed be action figures coming. It was even more of a surprise when he dropped the first picture of the four leading ladies rocking proton packs this week on Twitter. At a time when there's a bit of unease between consumers and manufacturers over the way female figures are made available and sold at retail, seeing this kind of support for Ghostbusters months in advance of the film's release bodes well. That is, if Mattel can actually deliver consistently this time around.