Circuit City Making Comeback After a Decade
Remember Circuit City? Well, it's making a comeback a decade after declaring bankruptcy.
The once giant electronics retailer, Circuit City has announced plans to relaunch its website February 15.
The website will be supported by IBM's Watson commerce platforms, which will allow Circuit City to expand offerings for a personalized shopping experience and enhance the product discovery journey.
Circuit City's goal is to expand to kiosks, stores-in-stores, and ultimately showrooms.
Circuit City relaunched in 2016 with new ownership, and this plan has been revised, reimagined, and reexamined over the last two years.
Once upon a time Circuit City was the number one tech products chain. Can they make a comeback?