You’ve probably noticed that The Last Jedi has been taking up quite a bit of internet real estate over the last few days. With the latest chapter in the Star Wars saga hitting theaters in four months, this week’s flood of new photos and plot details is just the tip of the promotional iceberg — and we’re bound to see a steady increase in marketing from now until December, making The Last Jedi impossible to ignore. And yet, Mark Hamill and director Rian Johnson want you to do just that.

This week, Entertainment Weekly ran a series of features from their cover story on The Last Jedi, including photos, interviews, and a handful of intriguing new plot details. You couldn’t go anywhere on the internet without bumping into the new Star Wars sequel, which is only going to become more difficult to avoid in the coming months. But as hard as it may be, Rian Johnson thinks it’ll be worth the effort. The director of The Last Jedi took to Twitter yesterday to encourage fans to avoid the film’s marketing as much as possible:

Again, that’s going to be next to impossible, but I believe it was a wise elderly puppet who once said, “Do or do not. There is no try.”

Unfortunately in this case, all you can do is try.

Star Wars: The Last Jedi hits theaters on December 15.