It could be argued that one thing that people need as a part of their lives is "Bigger Kisses". Wait, let's clarify. Hershey is launching a new take on a classic product. They are going to be selling "Deluxe Kisses" or bigger Hershey's Kisses. These new "kisses" are approximately twice the size of the current ones you will find on your store shelves. It also has a hazelnut center and is flecked with rice crisps. (So they will be gluten free).

The Deluxe product was initially introduced in 2013 in China, where Hershey’s (HSY) was trying to find a chocolate that was less sweet and creamier to appeal to the Chinese consumers' taste. The product was an immediate hit and helped drive $100 million in sales of Hershey Kisses in China last year. The Deluxe brand chocolates are wrapped in gold wrapper instead of silver.- USAToday

 

The new "Kisses" will be available through Valentine's Day and come in packages containing 3-75 kisses. The 75 count will only be sold online.

 

Cutaway of Interior of Hersheys Deluxe Kisses
hersheys.com
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