First off. Rihanna. That's a slight change in vibe.

I'm not a huge fan of Rihanna, but I like the way the song compliments the trailer. Adds some depth and helps to dramaticize the content.

Secondly, I might be wrong in my memory of Star Trek, but it's always been a little cut and dried. Not completely emotionless, but definitely lacking on that front in general. Also not the most action driven movie series of all time.

It's fairly clear that Bad Robot is out to change all that. I know that JJ Abrams rebooted the entire series, but this almost feels like an entirely different story. It has the same characters, and the names of things are the same, but everything else feels very very different.

And I really don't mind. Go ahead and give us some "kapow".

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