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Saratoga Coffee Company Scores Super Bowl Commercial


When you see a contest that would get your small business competing with much larger companies for Super Bowl commercial time, do you enter the contest?

It was a resounding YES, for Death Wish Coffee creator and founder Mike Brown. Mike and his team created Death Wish Coffee in 2012 after customers would come into his Saratoga Coffee Traders shop asking for darker and bolder coffee but not knowing that darker coffees usually meant lower caffeine.

“I created Death Wish Coffee in 2012 because I wanted to bring something new and powerful to the coffee world and fulfill the request of some crazy coffee shop customers,” Mike said on the company’s website.

The small company beat out over 15,000 other entries to earn the coveted 30-second commercial running in the most watched event of the year. Mike is hoping that this opportunity will bring some exposure to their brand, telling 

“We’ve revamped our website, hired more employees and we’re getting ready for it,” he said. “We’re already in about 100 grocery stores locally. I want everyone in the country and around the world to taste out coffee.”

Will you be watching the big game for the commercials, for the football or are you just attending someones party for the snacks?

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