Reese’s Peanut Butter Cups Meet Reese’s Pieces? What? When?

What happens when a company takes their already iconic product and combines it with a second iconic product? In this case, peanut butter and chocolate nirvana. Over the last month, Hersheys.com has been leaking hints about their new limited product, but Hershey's has gone ahead and confirmed that the product was not just an internet possibility but an actual "thing" that customers will be able to purchase.

Here is what Ryan Riess, Senior Brand Manager of the Reese's Brand had to say via press release:

"Awesome meets awesome. Our fans are going crazy about Reese's Pieces Peanut Butter Cup. It's a cupfusion of deliciousness. What more could you ask for?"

 

The new product will be available on shelves nationwide starting in mid-July. It will be available in standard two-cup size 1.5-oz. (SRP $1.29), and in king two-cup Big Cup size 2.8-oz. (SRP $1.99). Do you think that this will be awesome? Or that Hershey's should not be 'messing' with two of your favorites?