Your Favorite Show as a Kid is About to Change the World
One of the most important kids’ shows of all-time is now taking over Kickstarter.
LeVar Burton, everyone’s favorite reading buddy, has done more for children’s literacy than anyone can measure. Reading Rainbow, his show on PBS from 1983-2006, won over 200 awards, including the prestigious Peabody Award, and Mr. Burton himself won 12 Emmys for his work on the show.
You’d think that after having that much success, one would be able to comfortably retire and consider his work done. Not LeVar Burton.
Seeing the startling numbers of illiteracy in America today and the changing tides of technology, he and his partners in the Reading Rainbow brand started a Kickstarter for a project to bring the unlimited library and resources of Reading Rainbow to 1,500 classrooms across the country via the internet and apps that kids from all walks of life could access at school. Their goal was to raise $1,000,000 in 35 days.
Well, they did it. In one day. As of this writing, they’re sitting at $2.6 million with 33 days to go. If you want to donate to the worthy cause, the link can be found here.
But even better than that is LeVar’s reaction to the project crossing the million dollar threshold:
What? No, that’s not a tear in my eye. It’s, uh, allergies. And it’s dust. Yeah. It’s really dusty in the studio, okay? It’s dusty.