Sprint Framily 2014

If you haven't been exposed to Sprints latest market blitz then you and your 'Framily' have been living under a rock. The cell phone company recently launched a marketing campaign with a "unique" cast of characters...but it isn't the hamster father or the fairytale daughter that has caused a recent up roar. The latest commercial installment has us humming a tune very close in sound to The Cure's 1989 single, "Lullaby". I'm not sure if it calls for legal action but it looks like the 'Framily' may have to lawyer up on this one...

You be the judge! Here's The Cures single "Lullaby" followed by Sprints 'Framily' commercial. What do you think? Crossing a line or just creative similarities!