This Home Store Is Now Rebranding With Bed Bath & Beyond

Is Bed Bath & Beyond Really Returning To The Hudson Valley?

Well yes, but not completely, it looks like we're getting a version of Bed Bath & Beyond combined with another popular home oriented store, as initially reported in late 2025. Here's what we know.

Getty Images

Get our free mobile app

A Rebrand & A Comeback?

In the fall of 2025 information started circulating about two major 'home' retailers, Bed Bath & Beyond and Kirkland's (also referred to as The Brand House Collective, Inc) and some upcoming rebranding involving the two.

GoogleMaps, Getty

The home retailer, (formerly) Kirkland's, announced that 250 to 275 of the current locations would be rebranding in conjunction with Bed Bath & Beyond, with the remaining 25 locations closing. They also shared that the company now known as The Brand House Collective, Inc.would be opening additional locations in 'traditional Bed Bath & Beyond markets.' Brand House Collective CEO Amy Sullivan, at the time of the announcement in September of 2025, shared the following:

The debut of our first Bed Bath & Beyond Home store was met with overwhelming demand, exceeding our expectations, and generating nationwide excitement that affirms the strength of this iconic brand. That early success gives us confidence to accelerate the conversion of Kirkland's Home stores. We are also unlocking new opportunities by monetizing the Kirkland's Home name, both inside Bed Bath & Beyond stores and through wholesale partnerships with independent retailers, creating an exciting new chapter for a brand with a 60-year legacy. This is just the beginning of what's ahead.

Simultaneously, Bed Bath & Beyond was also working with another well-known company, and just this past May, began rolling out information about 98 U.S. locations (including a few in NY) combining The Container Store + Bed Bath & Beyond.

Hudson Valley Kirkland's Location Announces Rebrand

On Tuesday June 16th, just after 6am, I received an email from 'Amy from Kirkland's' with the title Something New Is Coming To Your Neighborhood and decided to read more to find out what was going on. I happen to shop at the Rockland County Kirkland's location fairly regularly, but the 'something new' caught my eye.

Your store is becoming Bed Bath & Beyond Seasonal Living, and while the name above the door is changing, the things you love most are not.

The email went on to detail that the change, or 'merger,' was allowing Kirkland's to become 'part of something bigger' - bringing customers even more of the things they love, increasing selection, offering better prices, and adding 'more newness throughout the year.'

Most importantly, the email confirmed that yes, the iconic Bed Bath & Beyond coupon would be back, too.

This isn’t goodbye to Kirkland’s. It’s the next chapter of everything you loved about Kirkland’s, with even more possibilities ahead.

A quick search of the Rockland County Kirkland's location indicated that the store was 'permanently closed' so we'll keep monitoring to see when they announce an official opening date for Bed Bath & Beyond Seasonal Living, but in the meantime, what do you think the first item you'll be on the lookout for using that signature 20% off coupon?