LeBron “Ron” James Surprises Guests at Blaze Pizza
When he's not dunking on people's heads, LeBron James is an incredibly savvy businessman. He came into the league knowing exactly how to play the game--not basketball, but marketing and investing. From the moment he got his massive shoe deal with Nike, he was making major moves.
One such move, made fairly recently, was investing in Blaze Pizza. If you're unfamiliar, it's essentially like a Chipotle for pizza; you move along the assembly line and dictate how you'd like your pizza made, from the sauce to the cheese to the toppings to what you'd like added at the end. He invested in the company in 2012 and as soon as his McDonald's endorsement deal expired, he became a much more public and prominent face of the company.
Recently, he stopped by a location in Pasadena, California to surprise some Blaze customers as "Ron," the new member of the Blaze team.