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You’ll Have Fun Saying This Week’s Beer of the Week

Who? Hoe? What? Here’s how you can not only pronounce, but get a big ol’ growler of this week’s delicious Beer of the Week for half price!

Hoegaarden is one of the first non-“macro” beers that I ever tried. It was crazy; it made me realize just how much variety there could be in the flavor of beer and opened up a whole new world of possibility.

Except I didn’t actually know how to pronounce it and felt like a jackass trying to order it.

So here it is, definitively: WHO-garden.

I had one recently, after drifting away from it for a long time (why, I don’t know), and I loudly exclaimed “This is amazing.” It was like some kind of involuntary reaction from my entire being. The beer equivalent to being bopped on the knee in one of those reflex tests at the doctor’s office.

So, needless to say, I am very, very excited about Hoegaarden being this week’s Beer of the Week at Half Time. Grab that growler, pay half price, and enjoy the beer that dozens (hundreds? thousands?) of breweries have tried to replicate as the basis for their summer ales.

Now here’s a fun and insane Belgian commercial for Hoegaarden from the 90s. Enjoy!

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