Is This Dove Commercial Racist?

Dove is facing some negative attention due to a recent ad they ran on Facebook. Many have deemed it racist. What do you think?

I'm not in advertising but imagine that anytime you are having the diversity of several different races or even genders portrayed in an ad you need to have it very careful and handle it with sensitivity.

According to The New York Times, a recent Dove commercial has gotten some negative feedback and has even been deemed racist. The short commercial was a GIF that ran on Facebook. Dove removed the ad also apologized stating

“Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused.”

The ad shows a black woman peeling off her shirt to become a white woman, the white woman then peels off her shirt to become a Hispanic woman.

Is this ad racist or are people looking too far into it? I'd love to hear your thoughts.