I've never had a million Instagram followers (ahem, @DeuceRadio, by the way), nor do I know anyone who does. I have one musician friend who is into the six figures, but I've never seen him contend with the notifications or the massive amounts of comments and likes and such. I've always imagined it to be incredibly irritating to have to figure out who to reply to--if anyone--and I'm sure I would just end up ignoring every one of my notifications out of convenience/frustration and entirely defeat the "social" part of the social media experience.

I've always wondered, though, what it's like to be Drake or whatever and look at the notifications page. When he opens Instagram, does it just say, like, "Everyone liked your photo" or something? The incalculable number of likes seems like it would actually set your phone on fire if you had your notifications on.

Then this video came along to show what it's actually like and, while the phone itself doesn't burst into flames, it comes close.

This phone belongs to a Dutch soccer player named Demy de Zeeuw and demonstrates not only an incredible amount of social media feedback, but also how well the iPhone seems to handle it. Props, Apple.


When you post epic content on instagram.com/433 8 million followers, this is how your pushnotification will look like.. ☕

Posted by Demy de Zeeuw on Sunday, January 10, 2016