Say what you will about Twitter, social networking, and our dependence on phones to interact with the world around us (which I learned all about here), but it has resulted in some incredible entertainment.

This probably says a lot about me as a person, but there's something irresistible about celebrities and brand names on twitter acting badly, whether it's the strange, fun smack-talk tweets of DiGiorno or celebrities attacking each other for all of us to enjoy.

But the best is when someone, usually a comedian, decides to take a brand name to task. Sometimes it's a social statement, usually it's just a comedian trolling the poor intern who has to respond on behalf of KFC or whatever.

And sometimes magic happens, like this weekend, when comedian Kyle Kinane (@KyleKinane) made friends with the PR team at Pace salsa.

Who of us hasn't talked to a jar of salsa at some point? (Photo by @KyleKinane on Twitter)

I won't spoil any more of it for you, and the entire exchange can be found here. This thing has twists like a season of Breaking Bad, and leaves as many questions unanswered.

All right, enjoy. I'm going to go try to pick a fight with Chicken of the Sea tuna.