Amazon Sales Up 93% on Prime Day
Despite all the haters, customers flocked to the popular retail site on its 20th anniversary celebration.
The expectations for Amazon's "Prime Day" were sky high. I mean, Amazon did invite such pressure, with claims that it would be the site's biggest sale ever and be even bigger than Black Friday.
So when many customers checked the site out, they found themselves disappointed that, rather than being able to buy a 75" TV for eleven bucks, they could buy... a shoe horn? A Hannah Montana cell phone case? Andrew Dice Clay movies on Laserdisc?
Yeah, Amazon basically dumped out a bunch of garbage that was taking up space in their warehouse and peddled it under the guise of a "Lightning Deal."
But that doesn't mean that The People did not want to purchase such garbage. In fact, The People have spoken, and apparently they couldn't wait to fork over money to Amazon:
Sales in the United States rocketed up 93% for Amazon Wednesday, according to online retail tracker ChannelAdvisor. European sales grew by 53%.
By Amazon's own account, the mega-sale's "peak order rates" had surpassed last year's Black Friday.
It sure got people talking. According to Adobe, social media mentions about Amazon were up about 50% Wednesday compared to the 30-day average.
It was mostly negative chatter, though. Half of the overall social sentiment about Amazon Prime Day was related to disappointment about the lack of blockbuster deals.
When asked for comment, Amazon has this to say: