New Hotel for ‘The Young & Hip’

Are you young and hip and looking for a hotel that more suits your youthful style? The search (or wait) is almost over. Hilton Brands Hotels is now launching a hotel brand just for you.

They are going to be calling it "Tru by Hilton." It is their latest concept which will be focused on mid-value for the millennial minded. According to USAToday, the hotels will focus on the business and leisure traveler who share a common, younger outlook.

The first of the hotels will open in the US before the end of 2016, with the company having a goal of opening 100 of these new "Tru by Hilton" hotels. Rates will be focused in the $90-$100 range and the hotel will offer items that they feel are more requested by the millennial traveler, including complimentary wi-fi and mobile check-in.