Do you think "Safe-Sex" when you see a giant inflatable penis costume worn by a person that sprays glitter? Ok, so it might not be the first thing that you think of.

Norway is using this inflatable costume as an opportunity to discuss "Safe Sex". The tagline from this Public Service Campaign (translated into English) "Penis will surprise you". Here is a look at the video, make note of the reactions of the people who are completely confused as to what the heck is going on: