Today was very special for everyone at WRRV... it was production day for our beer collaboration with Newburgh Brewing Company!

Not only is the beer awesome (and made to honor more than 10 years of WRRV Sessions in the taproom), but WRRV listeners have an opportunity to get their hands on a free collectible can in just a few days.

WRRV and Newburgh Brewing Company have collaborated for a very special beer that you can get for free! (P. Halayko)
WRRV and Newburgh Brewing Company have collaborated for a very special beer that you can get for free! (P. Halayko)
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Behind the Scenes at Newburgh Brewing Company

I've been to Newburgh Brewing Company dozens of times. Of course for our free WRRV Sessions shows, but also to enjoy the food, beer, and views that make it one of the best gathering places in the Hudson Valley. I'd never been downstairs, though...

Go down these unassuming steps and find something truly amazing (TSM Poughkeepsie)
Go down these unassuming steps to find something truly amazing (TSM Poughkeepsie)
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Visiting the Brewery Floor at Newburgh Brewing Company

The amazing building, which was built in the 1850s, is hiding more than a few secrets. Take a trip down this narrow staircase (above) and you'll find what I can only describe as a Batcave for beer production (below).

The actual brewery at Newburgh Brewing Company is "hiding" under the taproom (TSM Poughkeepsie)
The actual brewery at Newburgh Brewing Company is "hiding" under the taproom (TSM Poughkeepsie)
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Canning the Custom WRRV Sessions Boss Beer

The brewery floor was literally humming, and as we wound our way through the equipment, we saw the source of the sound: the canning line. Today was extra exciting as they were beginning the canning for WRRV Sessions Boss (below).

Cans make their way down the line to get filled with beer and labeled with the custom WRRV Sessions Boss design (TSM Poughkeepsie)
Cans make their way down the line to get filled with beer and labeled with the custom WRRV Sessions Boss design (TSM Poughkeepsie)
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WRRV and Newburgh Brewing Company Offering Free Cans of Beer

Newburgh Brewing Company already has the beloved MegaBoss and NanoBoss IPAs, and for one night only, they're adding WRRV Sessions Boss. Here's how you can get your free can:

A sheet of custom labels for WRRV Sessions Boss (TSM Poughkeepsie)
A sheet of custom labels for WRRV Sessions Boss (TSM Poughkeepsie)
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Get Your Free Can of WRRV Sessions Boss

WRRV Sessions Boss will be available during our next WRRV Sessions on April 14th with AWOLNATION. Not only is the show free, but the first 200 people through the doors will get a free can of WRRV Sessions Boss (21+)!

The final product: a 4-pack of WRRV Sessions Boss! (P. Halayko)
The final product: a 4-pack of WRRV Sessions Boss! (P. Halayko)
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The exclusive collectible cans (above) include the date for every WRRV Sessions for the past decade, with the label designed by Kateri Ruebenstahl at Kateri Mae Creative.

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Get more info on WRRV Sessions here, but what more do you really need to know other than free beer and free live music? A huge shoutout to Newburgh Brewing Company for helping us make history with our first beer!

Coheed and Cambria Play WRRV Sessions March 2025

Coheed and Cambria returned to play WRRV Sessions at Newburgh Brewing Company on Thursday March 13 2025

Gallery Credit: TSM Poughkeepsie

Papa Roach at WRRV Sessions May 2024

Papa Roach came to Newburgh Brewing Company in Newburgh, NY for an epic WRRV Sessions performance!

Gallery Credit: TSM Poughkeepsie

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